NZ Marketing

NZ Marketing is the magazine for Kiwi marketing professionals, covering marketing, advertising, and ad media.

Sinatra had it right

NZ Marketing

What did they say?

Meet the Top Dogs of Marketing • Introduce us to your favourite four-legged colleagues please!

Sometimes, just let the community drive • Powerful brand moments can happen when marketers relinquish control and allow the audience decide where a campaign goes, says James Quinn-Kumar of Binance.

AI isn’t coming for your job. It’s coming for your processes • Less tedium, more human creativity. In the AI-augmented future, grind work is for bots.

Why being bold to be different is key to igniting growth

Dish takes on Oz • Aotearoa’s leading food magazine is in Aussie supermarkets.

Think: What’s the truth only your brand can tell? • Top indie Federation shifts the dial for brands by asking questions that cut through.

Right info, right people, right time • Horst Feldhaeuser is group services director at Infotools. He talks to Duncan Stuart about insights generation and how to move beyond the same old rearview reporting.

marketing

THE ROCKY HORROR PICTURE SHOW It’s astounding… • …time is fleeting, and it certainly doesn’t feel like 50 years since The Rocky Horrow Picture Show hit cinemas. But the cult classic very nearly bombed. Here’s how a simple marketing tweak propelled a flop to a filmic tour de force.

‘Successful brands feel human’ • So says Henry Ong – a powerhouse of brand strategy at Disney, Marvel and now Universal Pictures. He talks to NZ Marketing about connecting people to stories.

Marketing in 2030 • Future-focused marketers are already operating in ways that will be crucial to success in five years’ time. In part four of our B2B series, we look at how you can do it too.

Mates have a sweet as idea • Not every New Year barbecue births a beverage. But for entrepreneur Joe Harawira, a chat over drinks became Wai Mānuka, a product now cracking international markets.

awards

What it takes to be Brand of the Year • International judge Thomas Barta introduces our coverage of the YouTube NZ Marketing Awards 2025 winners with some advice on how brands can make the leap from forgettably safe to magical.

Live, laugh, loaf • The length Vogel’s lovers go to for the perfectly toasted slice are well known. Goodman Fielder’s entertaining campaigns leaned into this devotion and proved their bread is worth an extra dollar.

Game on for new player • Spark could have crashed into gaming, waving dollars like every other ‘n00b’ brand, or actually do something for the community. It chose doing.

Fireworks petition is a banger • Needing to stand out in an increasingly competitive market, Animates adopted a cause dear to the hearts of many Kiwi pet owners: banning the public sale of fireworks.

A leader ANZ can bank on • Matthew Pickering has driven a remarkable turnaround during his long term at the helm of ANZ’s marketing team, and he shows no sign of slowing down.

Meet the finalists • Once again, oOh!media is proud to sponsor the Marketer of the Year category in the YouTube NZ Marketing Awards 2025, championing excellence and leadership in the industry.

Here comes the future • Simran Wadhawan has hit the road to success at speed: she launched her first business at 19, and by 22, joined Goodman Fielder as its youngest marketer.

World-class marketing, made in Aotearoa • A nimble team of 60 marketing experts is proving what a creative and collaborative culture can achieve. Unafraid to challenge the status quo, Zuru is redefining what’s possible in the global FMCG landscape.

F&P lifts lid on the ‘holy grail’ • When Fisher & Paykel Healthcare...